Ralph Lauren & O’ More College Partnership

Identify target markets, consumer demographics and competitors through research and analysis.

Measurement: Business Overview/Target Market/Consumer Demographic/Competitors Research & Analysis Project

Develop a new product category offering that enhances a retailer’s brand, provides an additional revenue stream and has a mission-based strategy.

Measurement: Product Ideation & Strategy Project and Production & Distribution Strategy

Create a sales and marketing strategy to successfully raise awareness and generate revenue.

Measurement: Sales and Marketing Strategy Assignment

Utilize analytical and deductive reasoning skills to develop a budget and pricing margin strategy and sales projections for the new product proposal that produces positive revenue.

Measurement: Financial Analysis Assignment

Demonstrate the ability to engage, present and defend research, analysis, and drawn conclusions.

Measurement: Final Presentation to Companies